Masterfully-designed for those demanding only the absolute best, Residence 22 is a luxury development in Dubai.

The new, 20 apartment luxury tower in Business Bay was close to being ready for market, but the client needed a brand and positioning – enter balcony8!

We devised the complete brand strategy and visual identity for the prestigious residences, following a ‘ties-off’ workshop with the H&H team.

Scope of services:

- brand strategy
- brand positioning
- tone of voice
- logo design
- graphic design
- visual style
- digital design
- brand guidelines
- interior design
- print production



Supported by a bespoke welcome box, Residence 22 launched as an aspirational, elegant and stylish property - ready to welcome the first of its tenants!

Client testimonial