A homegrown, ethno-chic café in Dubai Design District, home to the city’s creative thinkers and doers.

We were brought on board to create a brand identity for Craft Café, a homegrown, first-of-its-kind outlet in D3.

What started as a brand identity project evolved into a much larger and more exciting scope of work. Working closely with the founding team behind the café, we developed the complete brand identity, which also involved leading their interior design agency, to ensure that the café environment stayed true to our concept at every touchpoint. Our Digital, Social Media and PR departments also worked actively on the project, designing their website and handling launch marketing.

Scope of services:

- brand strategy
- brand positioning
- tone of voice
- logo design
- visual style
- digital design
- brand guidelines
- interior design
- social media strategy
- social media management
- PR strategy
- PR management
- website design
- wireframe
- content management system
- website development
- launch campaign



Craft Café launched with much acclaim and constantly features on several ‘best of’ lists.