ECCO is a retainer client for whom we conceptualized and implemented the “Extraordinary Women” campaign to launch their Autumn/ Winter 16 collection known as SHAPE.

We identified 8 women who have influenced women through their own lives from Kuwait, Bahrain, KSA, UAE and Oman. Their stories were amplified across social channels and audiences were invited to vote for the one Extraordinary Woman that had shaped their personal lives. Tactically, we used a strong CTA that connected the nominee to their favourite SHAPE shoe to drive footfalls to the outlet through store locator ads.

Scope of services:

- social media campaign
- social media strategy
- social media advertising
- social media monitoring
- graphic design
- community management
- socilal listening
- content creation
- GCC wide campaign

Result

Result

Extraordinary Women resonated among female audiences across the GCC and received unprecedented engagement across various platforms with 2,053 unique entries.

One of the highlights of the campaign was the heart-warming. personal stories that poured in from across the GCC on how the various nominees had positively impacted the audience’s lives.