Marketing and collateral for the Fourth Annual Education Conference under the title “The Future of Education in the UAE: Innovation and Knowledge Production”

Under the patronage of H.H. General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and President of the Emirates Center for Strategic Studies and Research (ECSSR), the ECSSR convened its Fourth Annual Education Conference under the title “The Future of Education in the UAE: Innovation and Knowledge Production,” on September 17-18, 2013 at its office complex in Abu Dhabi.

As a young homegrown agency, we were honoured to win the pitch for this momentous conference, where the UAE showcased their ongoing efforts to develop an effective and innovative education system. Our task was to take the theme of ‘Innovation and Knowledge Production’ and bring it to life through a bold global campaign on behalf of the UAE government.

Scope of services:

- event launch strategy
- event collateral
- graphic design
- print production

Result

Result

We designed and developed a website that called for delegates from around the world. We also did the planning and buying of a global media campaign. Invitations for dignitaries and education experts were meticulously crafted, produced and delivered. We also created a press ad and created an animated video in both English and Arabic that was aired on CNN and the BBC.