The Spanish hotel group’s first hotel in the Middle East, setting the scene for further expansion.
Located in several cities around the world, Meliá was ready to enter the Middle East, however, the global brand was relatively unknown in the GCC. We were tasked with localising content for the first hotel in Dubai, planning and buying launch media and creating five bespoke restaurant concepts and their respective brand identities.
Scope of services:
- Brand localisation
- restaurant branding
- restaurant concept development
- graphic design
- media planning and buying
Meliá Dubai signalled the start of a long relationship with the hotel group as a whole. To this day, we continue to work with their centralised food & beverage team in Spain, crafting restaurant concepts and brands that can be seen in their hotels around the world. We are also proud to be named Meliá’s official agency on record for the Middle East.