Three of Dubai’s outdoor malls, BOXPARK, CITYWALK and THE BEACH wanted to celebrate Eid Al Fitr with a social media led #SmileItsEid campaign.

We conceptualised, developed and executed the Smile It’s Eid campaign that resulted in a 15% increase in footfall across assets from the previous year despite it being the middle of Summer.

Scope of services:

- social media campaign
- social media strategy
- social media advertising
- social media monitoring
- graphic designing
- community management
- social listening
- content creation
- GCC wide campaign using Facebook and Instagram



The campaign also won Silver at the MENA Retail Awards for the best executed social media campaign for 2016.

A hashtag aggregator app was integrated across the Facebook pages of all three assets that turned into a wall of smiles during the 3 days of Eid as entries came pouring in with visuals of smiles during the festive season.