Localisation of a global brochure for much loved sportswear brand, New Balance.
The New Balance women’s catalogue worked incredibly well in the USA, however was not relevant in the Middle East in terms of imagery and content. Our task was to create a new women’s catalogue that was on point for a local audience.
Scope of services:
- art direction
- image retouching
- BTS video
Working with some of Dubai’s most loved fitness influencers, we collaborated with Capital D Studio to deliver an energetic photo shoot. With gorgeous shots in hand, we went on to design and produce a new catalogue that was loved by New Balance, sneaker-heads and athleisure lovers alike.