Masterfully-designed for those demanding only the absolute best, Residence 22 is a luxury development in Dubai.

The new, 20 apartment luxury tower in Business Bay was close to being ready for market, but the client needed a brand and positioning – enter balcony8!

We devised the complete brand strategy and visual identity for the prestigious residences, following a ‘ties-off’ workshop with the H&H team.

Scope of services:

– brand strategy
– brand positioning
– tone of voice
– logo design
– graphic design
– visual style
– digital design
– brand guidelines
– interior design
– print production


Supported by a bespoke welcome box, Residence 22 launched as an aspirational, elegant and stylish property - ready to welcome the first of its tenants!

Client testimonial

Frank Whiting, Director – Retail We have found balcony8 a pleasure to work with and will continue to do so on selected projects both internal and external. The balcony8 project team reacts quickly and willingly to any issue brought to their attention and are adaptable, adapting themselves to increase efficiency and service delivery where required. For the above reasons, we would have no hesitation in recommending balcony8 to any potential client to deliver the service illustrated.

Work with us

Drop us a line to say hello and let us know what challenges you are facing.
We would love to discuss how we could help you solve these challenges over a cup of tea - or a zoom call.