RESIDENCE 22
Branding and Creatives
Masterfully-designed for those demanding only the absolute best, Residence 22 is a luxury development in Dubai.
The new, 20 apartment luxury tower in Business Bay was close to being ready for market, but the client needed a brand and positioning – enter balcony8!
We devised the complete brand strategy and visual identity for the prestigious residences, following a ‘ties-off’ workshop with the H&H team.
Scope of services:
– brand strategy
– brand positioning
– tone of voice
– logo design
– graphic design
– visual style
– digital design
– brand guidelines
– interior design
– print production
Result
Supported by a bespoke welcome box, Residence 22 launched as an aspirational, elegant and stylish property - ready to welcome the first of its tenants!