A trailblazing Dubai Café, with a cult following.

Born out of a dream to own their own restaurant, our clients entrusted us to bring their entrepreneurial venture to life.

Working alongside two dynamic restauranteurs, we developed a strong brand strategy manifesting into the iconic visual identity for the café. Our creative team worked closely with their appointed interior design agency to ensure seamless integration on a deep sensorial level.

Scope of services:

- brand strategy
- brand positioning
- tone of voice
- logo design
- graphic design
- visual style
- digital design
- brand guidelines
- interior design



Today, Tom&Serg is a beloved destination for the city’s cool and cultured, winning countless awards since its launch.

Client testimonial