An exhibition of limited edition of the world’s favourite doll, dressed by the world’s best designers.

In a project that brought out childish glee in the entire team, we conceptualised a unique structure to showcase a collection of limited edition Barbie dolls at Mall of the Emirates. Dressed in bespoke clothing from some of the world’s most renowned designers, such as Zuhair Murad and Versace, we supported the exhibition with a media partnership as well as PR.

Scope of services:

– PR event
– influencer marketing
– interviews
– content creation
– copywriting
– press coverage

Result

Dubai went Barbie-crazy! The exhibition drew crowds all day, everyday, with both young and old alike flocking to see the beautiful dolls for themselves.

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