Beautique, a niche fragrance brand got in touch with balcony8 to help them build a strong brand strategy and foundation for their concept. As they already had a name and a logo, we were tasked with somewhat reverse engineering the foundation to suit their offering. In addition to this, we also developed a visual style and identity to sit alongside their brand mark, rolling this out across stationary, digital and POS materials in store. Balcony8 also produced all the in-store collateral.
Scope of services:
– brand strategy
– brand positioning
– the tone of voice, logo design
– graphic design, visual style
– digital design, brand guidelines
– interior design
– print production
– point of sale
The results included a strong brand strategy to enter the luxury fragrance market and a stunning visual style for Beautique. The store is now open at Dubai Festival City and their range of fragrances are proving very popular with the local audience.