The New Balance women’s catalogue worked incredibly well in the USA, however was not relevant in the Middle East in terms of imagery and content. Our task was to create a new women’s catalogue that was on point for a local audience.
Scope of services:
– art direction
– image retouching
– BTS video
Working with some of Dubai’s most loved fitness influencers, we collaborated with Capital D Studio to deliver an energetic photo shoot. With gorgeous shots in hand, we went on to design and produce a new catalogue that was loved by New Balance, sneaker-heads and athleisure lovers alike.
Shikha Thakur, Marketing Manager
We worked with balcony8 to develop the New Balance Women's catalogue. Very professional and efficient. A rare combination of creativity and planning. Would love to continue being associated with them.