Localisation of a global brochure for much loved sportswear brand, New Balance.

The New Balance women’s catalogue worked incredibly well in the USA, however was not relevant in the Middle East in terms of imagery and content. Our task was to create a new women’s catalogue that was on point for a local audience.

Scope of services:

– photoshoot
– art direction
– storyboarding
– image retouching
– BTS video


Working with some of Dubai’s most loved fitness influencers, we collaborated with Capital D Studio to deliver an energetic photo shoot. With gorgeous shots in hand, we went on to design and produce a new catalogue that was loved by New Balance, sneaker-heads and athleisure lovers alike.

Client testimonial

Shikha Thakur, Marketing Manager We worked with balcony8 to develop the New Balance Women's catalogue. Very professional and efficient. A rare combination of creativity and planning. Would love to continue being associated with them.

Work with us

Drop us a line to say hello and let us know what challenges you are facing.
We would love to discuss how we could help you solve these challenges over a cup of tea - or a zoom call.