A trailblazing Dubai Café, with a cult following.

Born out of a dream to own their own restaurant, our clients entrusted us to bring their entrepreneurial venture to life.

Working alongside two dynamic restauranteurs, we developed a strong brand strategy manifesting into the iconic visual identity for the café. Our creative team worked closely with their appointed interior design agency to ensure seamless integration on a deep sensorial level.

Scope of services:

– brand strategy
– brand positioning
– tone of voice
– logo design
– graphic design
– visual style
– digital design
– brand guidelines
– interior design


Today, Tom&Serg is a beloved destination for the city’s cool and cultured, winning countless awards since its launch.

Client testimonial

Tom Arnel, Co-Founder and Managing Director From start to finish, balcony8 transformed our dreams to reality through branding, marketing and social strategy.

Work with us

Drop us a line to say hello and let us know what challenges you are facing.
We would love to discuss how we could help you solve these challenges over a cup of tea - or a zoom call.