BETADINE the well-known pharmaceutical brand is launching its first-ever cosmetic range. Due to the sensitive nature of the new products (intimate care products) we wanted to create a tasteful and empowering communication campaign around the launch, built on the Women’s Wellness platform strategy. Based upon this, we suggested a luxury spa day hosted by a key influencer followed by a light and healthy lunch.
Fifteen targeted influencers attended a relaxing, educational and inspiring morning hosted by fashion blogger Kat Lebrasse at Talise Spa. The small gathering, organised by Mundipharma, was to celebrate the launch of Betadine’s intimate care range and the Women’s Wellness by Betadine online platform – a safe haven offering relevant health advice for women.
All the ladies received a spa treatment before listening to Kat Lebrasse talk openly and candidly about her own wellness journey, her experience as a mother, how essential it is to make time for yourself as a woman, as well as the importance of intimate health.
The guests then enjoyed a healthy and nutritious lunch before leaving with gift bags full of wellness goodies and samples of BETADINE™ Daily Intimate Foam.