Balcony8 was briefed by Mundipharma to work on a campaign concept to launch, a new feminine care cosmetic product in the region, for daily use. Discussing intimate feminine products is a delicate subject in the region, it was our challenge to make this type of content accessible. We created the Women’s Wellness by Betadine® campaign platform, at the heart of this was to be a new responsive website that focuses on women’s health and wellbeing in a safe a controlled online environment. The content centered on being an independent portal where women can go for relevant and informed advice and information as well as learn about experiences and solutions from experts within an honest and empowered environment.
– new website design
– digital strategy
– web development
– content management system
– search engine optimisation (seo)
– social media channel creation and optimisation
The website has been successfully launched, since the campaign launched we know from the social media metrics that it has been a great success.
Facebook – Over 14,000 likes
YouTube – Over 75,000 views
Instagram – Over 3,000 followers
With its astounding success, MundiPharma are working with us to introduce this platform across the region.